YouTube has upgraded its viewer demographics and video tracking tools and changed the name from Insight to Analytics. The changes should be rolling out to “everyone with a modern browser” today, though you can still access Insight if you want to do a little comparison of capabilities.
The changes are non-destructive; some existing features have been tweaked and expanded, and there are a few new tools that could help the struggling YouTube-jockey pull in more views and better understand their viewers.
