Louis C.K. Profits $200K From Online Special — So Far

Distribution, Miscellaneous | 21. Dec, 2011 by | 3 Comments

After working with HBO, Showtime, and Comedy Central on his last three specials, the comedian/writer/director decided to go it alone this time to see if he could cut out the corporate middleman between him and his fans.

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The special represents a potential alternative to going through networks, record companies, iTunes, or other content distributors, offering a comedy parallel to Radiohead’s 2007 online release of its album “In Rainbow” for whatever price fans wanted to pay.

In a message to those who bought the special — available for $5 on his website — he spelled out all of his costs, as well as his profits so far. The special went on sale Saturday.

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  • http://blogfreako.com Chad Kukahiko

    bought it on Monday and watched it that night. it’s very, very funny. WELL worth the $5 – i highly suggest y’all go buy it on his site right now – https://buy.louisck.net

    • John Sandel

      Yeah, I’ve been following this. I’ve never seen his act, but in interviews he comes across as a guy with whom audiences connect easily—temperament is a large part of marketing, as you know. If you like audiences, they’ll like you back.

      So he just threw this out there (to hear him tell it, it was mostly unpremeditated) & his people responded. His platform is sound; he built it; he’s tended it; now he can push off from it into new ventures—like making $100k/day.

      PR is like being on a trampoline: you have to essay little bounces before you can leap.

  • http://blogfreako.com Chad Kukahiko

    holly effing crap! he’s grossed a mil already after just 10 days! http://cnnmon.ie/tFJpNj

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