There must be something in the water in France. Just a month after Evian’s record-breaking Roller Babies’ 26-month stay in the Global Arts Chart top 20 finally came to an end, a fantastic new commercial for another French mineral water brand, Contrex, pedalled its way to the top of the rankings.
The French ad, created by agency Marcel, was easily the most shared ad over the last 30 days, racking up an impressive 656,989 shares across Facebook, Twitter and the blogosphere during October – over 173,000 more than PS3’s Michael, in second place.
It’s not hard to see why it has been so successful. Primarily, it manages the impossible – it makes losing weight look like fun.
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